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Monday, June 16, 2008

SEO Facts and Figures

SEO motivating thought – “Everything Evolves Around Search”

If we talk about today; Search Engine Optimization is becoming centre point of Internet marketing.
Search Engine Optimization

  • 6 times more effective than a banner ad
  • Delivers qualified leads
  • 80% of Internet user sessions begin at the search engines (Source:
  • 55% of online purchases are made on sites found through search engine listings (Source:
  • Provides more traffic then paid advertising

Before starting SEO, punch this fact: “SEO is NOT Paid Advertising” because this process
influences the ranking in natural search results unlike PPC, where people are undertaking paid search advertising on a Pay Per Click basis.

In PPC, the most important and interesting fact is that; the more you pay, the higher is
your placement. And if you stop paying, you will stop receiving traffic.

When you are search certain keywords in Google, you get the results within few seconds. In
these search results, on the top and right hand side, you will find those results which are related to your search; more specifically known as “sponsored links”. These links are paid advertisement. But according to most of the users' nature, they follow and use the natural search results. This is where search engine optimization comes into picture.

Tuesday, June 3, 2008

What is SEO?

What is SEO?

SEO is an abbreviation for "search engine optimization". If I explain in general then it means to increase our websites popularity, page rank and good placement on search results with a particular keyword. When a coal becomes a diamond, then still it remains just a piece of coal unless and until jeweler bring it from dark caves to fancy showroom.

Same way a useful and a great site will be useless unless people find it on top pages of search engine. I have created this blog to discuss the useful aspects as a search engine optimizer, which I have experienced during my little journey on internet highway.

Here other SEO and webmasters can also share their knowledge about :

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO) etc..

And I am sure, everyone will get benefit..