SEO Facts and Figures

SEO motivating thought – “Everything Evolves Around Search”

If we talk about today; Search Engine Optimization is becoming centre point of Internet marketing.
Search Engine Optimization

• 6 times more effective than a banner ad
• Delivers qualified leads
• 80% of Internet user sessions begin at the search engines (Source: Internetstats.com)
• 55% of online purchases are made on sites found through search engine listings (Source: Internetstats.com)
• Provides more traffic then paid advertising

Before starting SEO, punch this fact: “SEO is NOT Paid Advertising” because this process
influences the ranking in natural search results unlike PPC, where people are undertaking paid search advertising on a Pay Per Click basis.

In PPC, the most important and interesting fact is that; the more you pay, the higher is
your placement. And if you stop paying, you will stop receiving traffic.

When you are search certain keywords in Google, you get the results within few seconds. In
these search results, on the top and right hand side, you will find those results which are related to your search; more specifically known as “sponsored links”. These links are paid advertisement. But according to most of the users' nature, they follow and use the natural search results. This is where search engine optimization comes into picture.